Research shows that what people listen to is more important to their sense of themselves than what they hear or read. Choice of music can actually become an extension of an individual's identity. Humans are continuously in the process of actively constructing, maintaining and communicating their identity.
"Great storytelling + the right music = more impact. The right music grabs the attention of the viewer even before a word is spoken. The best stories can be told without music. But with music, they become an experience." Oe
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